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Finning - Marketing Strategy and Consulting
NAICS
541613 Marketing Consulting Services
Date
2022-2023
Project Activity
Marketing Managed Services - Marketing Campaigns
Technical Expertise
Eloqua, Wrike, Zoho, PowerPoint, Excel
Project Description
Through meticulous planning, rigorous QA, and strategic client engagement, enhanced Finning’s marketing automation with Eloqua, resulting in a 20% increase in campaign efficiency, a 15% boost in email open rates, and a 10% rise in lead conversions. This collaboration secured a $200,000 contract renewal and opened growth opportunities in South America.
This case study demonstrates Pierce Systems' ability to enhance marketing automation, secure contract renewals, and foster long-term client partnerships through meticulous planning, data-driven insights, and strategic engagement.
CHALLENGES:
• High Client Demands: Key contacts required exceptional reporting standards and strategic advice, resulting in regular in-depth reporting and presentations.
• Regional Disparities: Addressing varied needs and levels of engagement across North America, EMEA, and South America added complexity to the task.
• Communication and Coordination: Ensuring consistent and effective communication with multiple stakeholders across regions was essential to maintain alignment and satisfaction.
STRATEGY:
• Data-Driven Analysis: Partnering with a data analyst, we meticulously analyzed dozens of Finning's marketing campaigns, translating raw data into comprehensive charts and actionable insights to improve campaign strategies.
• Client Engagement: Regular status calls, monthly data reviews, and quarterly business reviews (QBRs) were conducted to maintain open communication and ensure alignment with Finning's goals. Detailed reports and strategic recommendations were presented to key stakeholders.
• Regional Focus: Addressing regional differences, we tailored our approach to meet specific needs in North America, EMEA, and South America. For instance, while EMEA required more strategic initiatives, we identified growth opportunities in South America despite their initial underutilization.
• Process Management: Implementing rigorous QA processes and using tools like Zoho Projects and Wrike, we ensured error-free deployment and adherence to SLAs. This included tracking time, managing utilization, and promptly addressing any inefficiencies.
RESULTS:
• Successful Contract Renewal: Enhanced Finning’s marketing automation capabilities using Eloqua, securing the $200k contract renewal.
• Improved Client Satisfaction: Met high client demands through exceptional reporting and strategic advice, satisfying key contacts.
• Regional Growth Opportunities: Opened doors for potential growth in South America and other regions, addressing regional disparities and tailoring strategies accordingly.
• Enhanced Communication: Maintained robust communication channels, fostering a long-term, trust-based partnership with Finning through consistent engagement and strategic alignment.
